16 October 2004
White-Westinghouse, one of America's oldest durable appliance giants, had to leave Turkey during the economic crisis three years ago, but has now decided to return.
The firm that brought the first air conditioner to Turkey 25 years ago split off from its Turkish representative, Unimeks, in 2001.
The increase in consumer purchasing power combined with the development experienced over the past two years in the Turkish economy have led this firm to be interested in Turkish market again. The firm signed an agreement with Kervanci Group, a towering machine importer in Turkey. The Director General for Europe, Africa and the Middle East, Marshall Trikona, summarized the point saying, "Well progress has been carried out since we left Turkey".
Air conditioners and refrigerators are among the first durable appliances to be put on the market in 2005. The company aims to import air conditioners, dishwashers, washing machines and microwave ovens.
Trikona said they have no plans to leave Turkey again and said their next investments will be related to production.
15 October 2004